This will help you understand their users' experience, take note of other important details like pricing and visual impact, and learn how they build value for their users. Conducting a personal analysis of their websites can give you insights that you wouldn't be able to get from tools alone.
It's important to understand who your main competitors are and what they're doing to be successful. This could help you close the gap between you and your competitors. For example, if they are getting a lot of social media traffic, you could look into doing the same on other platforms. This can give you some ideas on how to improve your own traffic. There are a few ways to learn about your competition, one of which is finding out where their traffic is coming from. This will raise your site profile with a prudently buried backlink. Simply target the same sites that are giving links to your opponents and offer to build a guest post for a prominent site.
By using good tools, you can discover the backlinks that your competition is getting and use this information to your advantage.
As you can see from the example above, there is a content gap between three WordPress development companies.
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